With a career spanning over 35 years in Irish tourism, Ruth commenced her tourism career in the Hotel sector as a marketing/sales professional. She established her own tourism marketing/sales consultancy service in the late ‘90’s, providing marketing communications, coaching & mentoring and business development expertise to a wide range of Irish Tourism industry businesses in almost all sectors. She is Chief Executive for the ITOA – Incoming Tour Operators Association Ireland and was appointed Special Advisor to AVEA – The Association of Visitor Experience and Attractions in 2017. She Chaired ITIC – Irish Tourism Industry Confederation from 2019-June 2022 and remains on it’s board. In 2020 she was appointed by Government to Chair the Tourism Recovery Taskforce and now serves on its Recovery Oversight Group. She is a Director of Tourism Ireland and continues to serve on many industry advisory boards.